Jelin George launched her namesake label in 2010 upon graduation from London College of Fashion. The label showcased its first collection under the Gen Next program for Lakme Fashion week Winter/festive 2010 and the following season under the Emerging category. The label also saw a tremendous response at the Dubai Fashion Week showcasing. Since its launch, the label has become popular with celebrity stylist and fashion magazine.
She trained under the London based designer Roksanda Illincic.

Let’s Play Dress Up…
The inspiration behind the label is a culmination of opposites combining feminine silhouettes and structures with delicate handcrafted embellishments. The foremost aim is to create individuality for the wearer with the vision that the designs encourage the wearer to dress up to her moods. The label is aimed at the modern woman – a female who is strong, confident, uninhibited and unafraid to make a conscious effort to step out beautiful, sexy and alluring.